About - Portrait of Jean Tran dressed in black in Bolivia volcano landscape

​Purposeful
Living

 

Living with purpose means living intentionally. Because a life without purpose is a life without destination. Each of us possesses meaning and inner truth, if we care to look within. Revealing this true essence enriches our journey in the world.

Simple
Living

 

Stripping away the non-essentials gives me a clearer view of who I am, what I value, where to focus, and how to better help others. Appreciating simpler things inspire my purpose. It gave birth to creating conceptual and meaningful images, crafting simple and effective designs, revealing and developing truthful brands. 

my
truth

purpose

In order to achieve inner wholeness and push myself to my greatest potential, I’m constantly working toward cultivating a simple and truthful lifestyle where life, art and work align.

essence

Through the power of simplicity, I help people and organizations reveal their true essence and purpose, thereby enriching their presence and impact in the world.

benefits

It’s hard to maintain any momentum if your direction lacks definition. Once you find your why, it’s easier to not get distracted from what’s important, to keep your focus, bring tangible results, fuel your motivation, and be more careful and selective about your daily actions. With clarity, it’s easier to pull together resources, ideas and people for a common cause.

life view

For as long as I can remember, I have been intrigued with the question of life’s meaning and our purpose in it. We live in an age of anxiety, where we sometimes seek purpose at the wrong shrine. It makes us dissatisfied and distracted from our true and profound purpose. Here’s what I believe: conquer complexity to reveal truth. 

early life

I was instinctively drawn to logos and brands even as a child. Long before I understood these symbols, I traced the Nike swoosh and sewed it on my shirts. Perhaps I did this because my family couldn’t afford such luxuries. After all, my father had come to Canada as a refugee without a penny in his pocket.

urban art

As I entered my teens, this fascination shifted to designing a personal logo of sorts — a graffiti tag. I spent my high school years refining my tag, exploring handstyles, new media, spaces, environments and objects. Living in the moment and expressing myself spontaneously gave me immense satisfaction. Through urban art, my creativity found an outlet. It led to building a portfolio to get into design school, where I instantly fell in love with typography and photography, and learned about design processes and techniques.

education

While still in college, I felt there was so much more to learn. So I continued into university, where I absorbed design, creative methodology and conceptual design. I explored the notion of strong concepts that integrate functionality and sustainability. Today, I find myself examining the built world in terms of design. I’ve learned to cast a critical eye on spaces and objects, always with a view to simplifying people’s lives.

deeper meaning

After learning how to create aesthetic and meaningful design, one thing still bothered me. Does this exercise really help the organization? And how true is my design to their identity? As it turns out, I was interested in finding a deeper meaning. I was looking for purpose. I therefore decided to further my education in brand identity, with the aim of revealing more truthful and authentic brands. I gained tools and solutions to solve both the visual and strategic aspects of authentic branding.

 

While understanding is necessary, it’s only a prelude. The real challenge is reducing ideas to their essence. So they communicate directly, clearly and with power.

carrying on a legacy

As I reflect on my journey, I realize my lifelong fascination with logos, design, typography, and brand identity goes back further than my childhood — it reaches back to my family roots. My grandfather was a Chinese artisan who carved woodcuts with people’s signature, also known as “chops” or “seals”. Customers used these elegant stamps to make their mark on various surfaces. Even today, in Japan, companies regularly use name seals to sign contracts and other important paperwork.

 

In my own way, I have carried on my grandfather’s legacy. From graffiti tagging to studying graphic design to revealing identity, I create visuals that distil the very essence of an individual or business.

Truth &
Simplicity
Truth &
Simplicity
special project
special project
personal projects
personal projects
branding projects
branding projects
about me
about me